Founded in 1924, the American Motorcyclist Association is the largest membership organization representing motorcycling in North America. Members of the AMA are passionate enthusiasts who live and breathe our sport, day-in and day-out.

AMA members are truly the backbone of motorcycling. From amateur racers feeding off the camaraderie of competition, to families enjoying a weekend of trail-riding, to long-distance riders circumnavigating the 48, to a father teaching his kids to ride, to a couple heading to a rally 10 states away, AMA members care about motorcycling.

Whether dirt-, street-, competition- or recreation-orientated, AMA members are heavily engaged riders and racers. These in-market enthusiasts purchase and use a massive number of motorcycles and motorcycle-related products and services each season. All of which makes them the perfect group to target with your message.

With more than 200,000 members strong, the AMA can deliver your product and brand message on a variety of mediums, including American Motorcyclist magazine, websites, e-newsletters, and sponsorship of riding series and events.