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The AMA promotes and works alongside event promoters to bring the most established list of motorcycling events to the enthusiast community. We reach riders who are into street, dirt, cruising, long-distance touring and more. Your company can elevate brand recognition and product familiarity by partnering with the AMA to reach the ultimate end users at our sanctioned events.

Sponsorship packages can be tailored to your specific needs and budget. We have categories for OEMs, aftermarket manufacturers, motorcycle dealers, mail order suppliers and nearly any type of non-endemic company. We can offer customized deliverables to fit each company’s needs and business model.

Beta AMA National Dual Sport Series

The Beta AMA National Dual Sport Series includes some of the most amazing singletrack trail in the country, all tied together by incredible backroads through America’s countryside. Designed to provide the perfect off-road experience. these two-day events include ample, challenging routes. Sponsors receive naming rights to the series, recognition on AMA website and in press releases and event announcements.

AMA National Adventure Riding Series

Adventure riding is one of the fastest growing classes of motorcycling. The AMA National Adventure Riding Series offers the best routes, roads and two-track trails. These two-day events include ample, challenging rides designed by local clubs. Sponsors receive naming rights for the series, recognition on the AMA website and in press releases and event announcements. The opportunity to provide prizes for participants is also available.

AMA LongRider Program

The AMA LongRider program recognizes AMA members for the mileage milestones they earn while enrolled in the program. Lifetime Mileage awards from 25,000 to 1 million miles are available. Getting involved with the LongRider program ensures your brand is in front of the most dedicated motorcyclists in the country.

Additional Sponsorship Opportunities

For the best rallies, rides and tours to take in each year, riders turn to the events in the AMA Premier Touring Series. A variety of sponsorship opportunities are available, including naming rights, presenting and supporting. Find out how the AMA can create a customized sponsorship package to fit your budget.

For more information, contact Michael Kula at

Download the complete advertising and sponsorship media kit.