KTM North America Looks Ahead to New Headquarters
November 23, 2021
By Keaton Maisano
Although the initial bricks for KTM North America’s new headquarters have just been laid, the excitement for the future California campus is well established.
KTM held an exclusive event — which included a brick laying ceremony — for the progress of its new headquarters in Murrieta, Calif. At the site, members of the media, global racing athletes from KTM, Husqvarna Motorcycles and GASGAS, and other attendees got a first look at the $50 million project’s 150,000 square foot floor plans.
“It’s a very exciting and emotional day for me. Exactly 30 years ago, I started on a very small scale in the U.S. with a total of 12 people and now we are by far the biggest European motorcycle producer and we are employing 5,000 people,” Stefan Pierer, KTM AG CEO, said. “The key success factor behind it, I can tell you, is racing. Racing is basically the driving force that we created throughout the 30 years and it brings us to this — the biggest single investment I ever did — with a $50 million dollar project here in the U.S. It’s also a new target for everybody and it’s really a great moment. Now, let’s look ahead and let’s set up new targets for the future.”
The plans promise a three-building campus with corporate offices, state-of-the-art technical and warehouse spaces, and the company’s world-renowned racing departments for all three brands.
“Our group of brands have an incredibly storied history here in the U.S. and in North America, and we are honored to carry this legacy forward into the next generation,” John Hinz, CEO of KTM North America Inc., said. “This celebration marks another incredible milestone in our history with this new campus, which is an incredible tool for us to deliver our service to our dealers as they truly are the lifeblood of our company. To commit to an investment like this requires bravery, and I want to thank Mr. Pierer and the Board of Directors for their continued commitment to the business here in the U.S. and in North America. Our goal is to grow the sport of motorcycling and the sport of bicycling, and these new buildings are going to be an incredible asset to continue delivering that service to our dealers across America.”