Beta USA agrees to three-year extension, continuing support of series since 2015
Photo Courtesy of Beta USA
PICKERINGTON, Ohio (Oct. 12, 2026) — Beta USA will return as the title sponsor of the AMA National Dual-Sport Series through 2029, a role that the motorcycle brand has held since 2015.
“Beta USA has been an outstanding partner when it comes to the AMA National Dual-Sport Series,” AMA Business Development Manager Michael Kula said. “We have cultivated a great relationship with Beta USA over the years and we look forward to continuing our work with the brand when it comes to the Beta AMA National Dual-Sport Series.”
Established in 1987, the Beta AMA National Dual-Sport Series is home to a wide range of events that span across the United States. The Beta AMA National Dual-Sport Series provides riders with a number of opportunities to ride alongside like-minded individuals on challenging, multi-day rides that include everything from country roads to single-track trails.
One of the leading motorcycle manufacturers in the country, Beta USA sells a diverse collection of motorcycles, including two- and four-stroke bikes, along with trials and motocross machines. Each year, Beta USA hosts a raffle and provides one lucky AMA National Dual-Sport Series participant with a brand-new motorcycle.
“The Beta AMA National Dual-Sport Series gives riders coast-to-coast the ultimate excuse to get out and do what they love alongside fellow motorcyclists,” said Beta USA Marketing Manager Bryan Wunsch. “Having supported this series for over a decade, we are absolutely thrilled to be back aboard for the next three years. This partnership isn’t just about brand visibility; it’s a way to interact with riders and give back to a community we are incredibly passionate about.”
More details about Beta USA can be found at betausa.com/.
For more information regarding the Beta AMA National Dual-Sport Series, and to view the remaining events on the 2026 schedule, visit AmericanMotorcyclist.com/riding/off-road-riding/dual-sport-riding/beta-ama-national-dual-sport-series/.
About Beta USA, Inc.
Beta USA, Inc. is the United States distributor of Beta Motorcycles. Beta Motorcycles has been a family-owned company since 1905, producing Italian motorcycles manufactured at their factory in Florence, Italy. Beta Motorcycles are known for their rideability and premium performance. Beta USA, Inc. imports and distributes Enduro, Trials, Dual Sport, and Motocross motorcycles to over 220 dealerships nationwide.