Industry Press Releases

Init Esports Partners with NIU Technologies

Text comes from an Init Esports release.

  • Init Esports to announce the newly established partnership with NIU Mobility.
  • Every gamer registered to compete in the AMA World Fastest Motorcycle Gamer Challenge will be entered into a sweepstake to win NIU electric kick scooters.

Lewes, DE April 13th, 2022: Init Esports, the Esports Powerhouse that specializes in sim racing events & motorcycle tournaments, is pleased to announce its partnership with NIU Technologies, the world’s leading provider of smart urban mobility solutions. In collaboration with NIU, Init Esports will be promoting the American Motorcyclist Association (AMA) World’s Fastest Motorcycle Gamer Challenge, where users can register for a chance to win a NIU electric kick scooter.

NIU is the leader in 2-wheel electric mobility with a range of products including e-mopeds, e-bikes, kick scooters, and e-motorcycles. With more than 2,000,000 units sold worldwide, NIU is the go-to brand for any individual looking to transform their urban commute.

For a chance to win an NIU electric kick scooter, participants need to fully register for the challenge here. Participants that are already registered are automatically entered. To improve their chances to win, participants should keep an eye on the upcoming social media campaign sweepstake.

Stefy Bau, Founder, and CEO of Init Esports: “Gamers and the esports community are continuing to break barriers in a world digitally connected and NIU is doing the same in electric mobility. This is a natural match. We can’t wait to be the glue between the 2 worlds and provide a fun 2 wheeler experience for both demographics, both digitally and in real life.”

Mei-ling Wong, Head of Branding at NIU: “We look forward to connecting with the esports and gaming community through this exciting collaboration.”

The AMA World Fastest Motorcycle Gamer Challenge is open to registration worldwide and ongoing. Challenge yourself to become the best motorcycle gamer in the world and receive the official American Motorcyclist Association title. To race, you must get verified (follow the process during registration) and purchase your AMA digital license. We are currently into round 5 of 7 of the challenge. Visit to sign up, get a $100 off discount coupons, be enlisted in the giveaways, set your fastest lap time, and have a chance to be featured on TV!

Join our Discord channel for announcements and up-to-date info. Are you Init?

About Init Esports

Init Esports is a woman-led start-up that focuses on sim racing special events and motorcycle esports tournaments. We bring esports content to fans and sponsorship opportunities to brands. Init Esports produces and promotes online competitions and real-life events, maximizing the reach of esports audiences across multiple sports, industries, and platforms. DEI is in our DNA. Our own platform aims to combat bullying and cheating to help make the digital world as safe and fair as possible.

About NIU Mobility

NIU is committed to redefining urban mobility and has sold more than 2,000,000 vehicles worldwide since launching its first vehicle in 2015. In October 2021, NIU reached a historic milestone of 10 billion kilometers driven around the world by its loyal users and fan base. For more company information visit