Yamaha eclipses $4 million for land access since program inception The following is an industry press release … MARIETTA, Ga. – Yamaha Motor Corp., USA, announces it is awarding more than $115,000 to nine organizations, bringing Yamaha Outdoor Access Initiative’s (OAI) funding total to $4 million in grants since 2008. Together with public land managers, Yamaha Motorsports dealers, and thousands of

Return of Milwaukee Museum Week, Monster Jam drivers and more events and displays The following is an industry press release … MILWAUKEE — Cabin fever doesn’t stand a chance in Milwaukee this month as Milwaukee Museum Week (MMW) returns for its second installment, with even more special programming as well as free admission for kids on

The following is an industry press release … Ceremony and reception space, in-house catering and event coordination available MILWAUKEE — Engagement season is upon us, and the team at 1903 Events is here to help youtoast to the next chapter of your lives. Recently awarded the “Best of Weddings” award from The Knot for 2020,

The following is an industry press release … IRVINE, Calif. — Motorcycle Industry Council members elected two new directors for the organization’s board, and re-elected secretary/treasurer Jim Woodruff for another two-year term. Dealernews Editor Robin Hartfiel, who has served on the MIC Aftermarket Committee since 1992, was elected to take the seat of Eric Anderson,

Harley-Davidson and Tuscany Motor Co. collaborate to forge new GM truck model The following is an industry press release … MILWAUKEE – Harley-Davidson Motor Company (NYSE:HOG) and Tuscany Motor Co. will introduce the first Harley-Davidson edition GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona on January 11, 2020. Only 250 Harley-Davidson branded

The following is an industry press release … SANTA MONICA, Calif.  — The Progressive International Motorcycle Shows, an industry leader on connecting powersports brands with highly qualified enthusiasts and buyers, today announced the third round of winners of the 2019/2020 Ultimate Builder Custom Bike Show (UBCBS) sponsored by J&P Cycles, which took place at IMS Dallas

The following is an industry press release … SHOEI Safety Helmet Corp. is pleased to announce the release of the highly-anticipated CNS-2 Transitions light intelligent shield. Specially designed for the SHOEI Hornet X2 dual-sport/adventure touring helmet model, the CNS-2 Transitions light intelligent shield expands the range of photochromic shield offerings available for SHOEI helmet models. Motorcyclists have been enjoying

Motorcycle symbolizes author Robert Pirsig’s impact on America’s relationship with technology The following is an industry press release … WASHINGTON, D.C. — The Smithsonian’s National Museum of American History will be the new home of American author Robert M. Pirsig’s 1966 Honda Super Hawk motorcycle featured in his book, Zen and the Art of Motorcycle