The Bonhams auction house and the Harley-Davidson Motor Company have joined forces to sell a one-of-a-kind LiveWire electric motorcycle to raise money for the United Way Worldwide COVID-19 Community Response and Recovery Fund.
The online auction takes place until 4 p.m. ET on May 26. Bonhams is waving its auction fees.
The special bike is No. 500 of 500 “First Strike” editions of the LiveWire electric motorcycle. The bike is custom painted, has carbon fiber accessories and is signed by the Davidson family.
Besides getting the bike, the winning bidder of the U.S.-spec machine and a guest will get a “behind-the-scenes” Harley-Davidson tour, including a look at the Willie G. Davidson Product Development Center and the Harley-Davidson Museum.
“Everyone at Bonhams is a proud supporter of the United Way, and we share the mission of this auction to aid those on the frontlines and those who are affected by this crisis,” Eric Minoff, senior specialist of motorcars and motorcycles at Bonhams New York said in a printed statement. “We are honored to be working with Harley-Davidson to auction a truly remarkable piece of motorcycling history for such good cause.”
Said Jon Bekefy, general manager of brand marketing at the Harley-Davidson Motor Company: “We are all affected by the current situation, and the impact it has on those most at risk. As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to play a small part in the relief effort to inspire our community around the world about the open road ahead.
“The Harley-Davidson design team created the custom paint and graphics on this motorcycle to accentuate the natural forms of the LiveWire,” Bekefy said. “It’s a stunning motorcycle that is truly one of a kind.”
For more information, go to https://www.bonhams.com/auctions/26471.