American Motorcyclist Association

New ownership and brand expansion launched under fashion industry leader Pepper Foster The following is an industry press release … LOS ANGELES — The rock-n-ride legend Easyriders, named with a nod to the eponymous cultfilm classic, celebrates its 50th Anniversary with an exciting new relaunch under the ownership of brandmaker Pepper Foster, who plans to

The following is an industry press release … Colorado Springs — The Pikes Peak Hill Climb Museum Hall of Fame, presented by Rebellion Timepieces, will welcome five outstanding individuals for induction as the Class of 2020 on June 25 at the Penrose House Garden Pavilion. Taking spots in the prestigious ranks of competitors, officials, organizers

The following is an industry press release … By June 1, 2020, SW-MOTECH USA LP will start its business activities as the official representation of SW-MOTECH GmbH & Co. KG. in the United States. SW-MOTECH USA will be based on the west coast of the USA while the long term business partner Twisted Throttle LLC.

Yamaha eclipses $4 million for land access since program inception The following is an industry press release … MARIETTA, Ga. – Yamaha Motor Corp., USA, announces it is awarding more than $115,000 to nine organizations, bringing Yamaha Outdoor Access Initiative’s (OAI) funding total to $4 million in grants since 2008. Together with public land managers, Yamaha Motorsports dealers, and thousands of

Return of Milwaukee Museum Week, Monster Jam drivers and more events and displays The following is an industry press release … MILWAUKEE — Cabin fever doesn’t stand a chance in Milwaukee this month as Milwaukee Museum Week (MMW) returns for its second installment, with even more special programming as well as free admission for kids on

The following is an industry press release … Ceremony and reception space, in-house catering and event coordination available MILWAUKEE — Engagement season is upon us, and the team at 1903 Events is here to help youtoast to the next chapter of your lives. Recently awarded the “Best of Weddings” award from The Knot for 2020,

The following is an industry press release … IRVINE, Calif. — Motorcycle Industry Council members elected two new directors for the organization’s board, and re-elected secretary/treasurer Jim Woodruff for another two-year term. Dealernews Editor Robin Hartfiel, who has served on the MIC Aftermarket Committee since 1992, was elected to take the seat of Eric Anderson,

Harley-Davidson and Tuscany Motor Co. collaborate to forge new GM truck model The following is an industry press release … MILWAUKEE – Harley-Davidson Motor Company (NYSE:HOG) and Tuscany Motor Co. will introduce the first Harley-Davidson edition GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona on January 11, 2020. Only 250 Harley-Davidson branded

The following is an industry press release … SANTA MONICA, Calif.  — The Progressive International Motorcycle Shows, an industry leader on connecting powersports brands with highly qualified enthusiasts and buyers, today announced the third round of winners of the 2019/2020 Ultimate Builder Custom Bike Show (UBCBS) sponsored by J&P Cycles, which took place at IMS Dallas