Events Industry Press Releases

The Quail Motorcycle Gathering announces Roland Sands as honoree for 2020

The premier motorcycle lifestyle event will honor the motorcycle racer and customizer as the 2020 Legend of the Sport, as well as present a showcase of more than 300 vintage and modern motorcycles

The following is an industry press release …

Carmel, Calif. The Quail Motorcycle Gathering presented by GEICO Motorcycle has announced it will honor prolific American motorcycle racer and designer Roland Sands as the 2020 Legend of the Sport during the 12th annual event on Saturday, May 16, 2020.

Roland Sands

Hailing from Long Beach, California, Sands has set several track records around the world and was most notably the 1998 American Motorcyclist Association 250GP Champion. After 10 years of professional racing, Sands founded Roland Sands Design (RSD), a motorcycle, product and apparel company which has played a pivotal role in popularizing high-performance custom bikes to the masses. Over the last five years, the team at RSD has expanded into the event space with the Moto Beach Classic in Southern California and the the Super Hooligan National Championship, a series that unites the custom-motorcycle scene with flat track racing.

His motorcycle and product designs have earned several accolades including three V-Twin Wheel Design of the Year awards, a V-Twin Control Design award, a Chip Foose Design of Excellence award, a second-, third- and fourth-place award in the Modified Harley class at the World Championship of Custom Bike Building, a V-Twin Trendsetter of the Year award, a Biker Build-Off championship on the Discovery Channel, a Biker Build-Off Rookie of the Year award, and a 2Wheel Tuner Brappy award. Sands was also the 2018 Sturgis Motorcycle Rally Grand Marshal.

“Each year, we recognize a Legend of the Sport for their achievements in racing and contributions to the sport of motorcycling,” said Gordon McCall, Director of Motorsports for The Peninsula Signature Events. “In the past, legends have included Arlen Ness, Wayne Rainey, Malcolm Smith and many more. This year, we have the great pleasure of adding Roland Sands to this epic list of influential people.”

Roland Sands will be invited on stage during the show for a Fireside Chat, where he will discuss his success and accomplishments with the crowd. The show will take place on the pristine lawns of Quail Lodge & Golf Club in Carmel, California. Featuring a variety of activities for people of all ages to enjoy, guests can indulge in farm-to-table Mexican cuisine and goods from motorcycle lifestyle vendors. Children, families and even pets are welcome.

New this year, The Quail Motorcycle Gathering presented by GEICO Motorcycle is offering General Public Admission Only Tickets at $55 which include parking and gear valet service for those riding a motorcycle to the event. Food and beverage options will be provided by the Quail Lodge culinary team in the NEW concessions pavilion.  General Public Admission + Hospitality Tickets are $90 and include a gourmet lunch in a private seating area inclusive of a buffet of culinary delightments and non-alcoholic beverages. Tickets are available online at Learn more about the event at and follow the action on Facebook, Instagram and Twitter @TheQuailEvents.

About The Peninsula Signature Events

The Peninsula Signature Events is organized by The Peninsula Hotels, dedicated to creating world-class bespoke events at its properties in Hong Kong, Shanghai, Tokyo, Beijing, New York, Chicago, Beverly Hills, Bangkok, Manila, and Paris—future openings, Yangon and London. Quail Lodge & Golf Club is home to the following Peninsula Signature Events: The Quail Ride, The Quail Motorcycle Gathering, The Quail Rally and The Quail, A Motorsports Gathering.