Industry Press Releases

Indian Motorcycle sponsors inaugural ‘Women Riders World Relay’

Female motorcyclists embark on 12-month ride around the world

The following is an industry press release …

MEDINA, Minn. — Indian Motorcycle, America’s first motorcycle company, has announced its support for the Women Riders World Relay, a world-wide motorcycle tour exclusively for women that strives to ignite a global sisterhood to inspire unity and passion across cultures worldwide. Motorcycle ownership among women has steadily increased in the United States. In 2009 only 10% of motorcycle owners were women, while a 2018 survey from the Motorcycle Industry Council (MIC) reports that number has climbed to 19% over the last 10 years.

The global relay enters the United States on September 25 through Calais, Maine. Guardians of the baton will ride a total of 18 legs spanning 18 days before passing the baton into Mexico out of Laredo, Texas on October 12. During the tour, the Women Riders World Relay will stop at historic motorcycle landmarks including the Wood Museum of Springfield History which is home to the birthplace of Indian Motorcycle and the Indian Motorcycle Collection in Springfield, Massachusetts; The AMA Hall of Fame in Pickerington, Ohio; the Indian Motorcycle factory in Spirit Lake, Iowa; and a day of dirt riding with the Colorado GS Girls.

“No matter gender, race, or religion, riding around the world is an incredible feat, and we’re proud to be support these female riders who enjoy the escape, the freedom and the comradery you get when riding motorcycles,” said Reid Wilson, Vice President of Indian Motorcycle “When we first learned about the Women Riders World Relay, we wanted to help in any way possible, as our core values aligns with theirs. We are proud to welcome and support our women riders and hope to inspire courage, unity and pride for generations to come.”

Women Riders World Relay was founded by UK motorcycle enthusiast Hayley Bell to shine a light on a widely overlooked segment of riders. The global ride made its very first debut on February 26 and will conclude in the United Arab Emirates in February of 2020. Hayley, among other female riders, help pave the way for the growing landscape of women riders through inspiring events such as the Women Riders World Relay.

Ride leaders of the Women Riders World Relay will be riding Indian Motorcycle Chieftain and Roadmaster motorcycles, bikes that offer modern, streamlined designs, technology, multiple ride modes, and comfortable riding position appeal to female riders of all skill levels.

For a complete look at the global ride route visit Women Riders World Relay. To learn more or to follow along, follow Facebook, Instagram, and Twitter.

Indian Motorcycle Company is America’s First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit