Industry Press Releases Racing

GNCC Racing Announces Landmark eMTB Event

AMA Loretta Lynn eMTB GNCC Race to Offer $10,000 Pro Purse and FIM North American Championship Status

MORGANTOWNW.Va. (April 14, 2021) – Racer Productions, Inc., producers of the 2021 Grand National Cross Country (GNCC) Series presented by Specialized, an AMA National Championship, is proud to announce that the Loretta Lynn eMTB race, Round 7 of the 8-round Specialized Turbo eMTB GNCC Series, will once again serve as an FIM North American eMTB Championship. Equally exciting is that this unique round will boast a $10,000 Pro Purse.

The Loretta Lynn eMTB GNCC will be held on Saturday, July 31st, in conjunction with the 40th Annual Monster Energy AMA Amateur National Motocross Championship (August 2nd – 7th) at the home of country music legend Loretta Lynn in Hurricane Mills, Tennessee, the largest and most prestigious amateur motocross event in the world.

eMTB race

The 2021 Specialized Turbo eMTB GNCC Series kicked off on Saturday, March 13, with the General GNCC in Washington, Georgia, to a revitalized roster of 88 racers – double the entries over last year’s inaugural round.  Specialized rider Charlie Mullins, two-time AMA GNCC eMTB National Champion, took the win over an impressive field of 15 pro athletes, many of them new to the series.

With the announcement of the FIM North American Championship status, the pro field will no doubt boom. In fact, the event will feature a “Canadian Compound” to welcome our friends to the north – the Ontario Action Sports Association (OASA) and its athletes. Canadian riders who wish to compete should contact the OASA at for details on licenses and support in the Canadian Compound at the event.

eMTB winner

“We are extremely happy to host the 2021 FIM North American Championship at round seven of the eMTB GNCC series at Loretta Lynn’s,” said Carrie Russell, Racer Productions CEO. “Our eMTB series has seen unprecedented growth in its second full year of competition and now the addition of a $10,000 Pro Purse will make it one of the most prestigious eMTB events in the world. Having the event in conjunction with the 40th anniversary of the Monster Energy AMA Amateur National Motocross Championship will show our world class athletes and state-of-the-art eMTB equipment.” 


The Loretta Lynn race will be broadcast LIVE on, as well as televised on MAVTV in a 30-minute highlight episode.


The remaining 7 rounds of the 2021 eMTB GNCC Schedule are:

Rd 2 April 17 Tiger Run Union, SC
Rd 3 May 1 Hoosier Crawfordsville, IN
Rd 4 May 22 The John Penton Millfield, OH
Rd 5 June 5 Mason-Dixon Mt. Morris, PA
Rd 6 June 26 Snowshoe Snowshoe, WV
Rd 7 July 31 Loretta Lynn Hurricane Mills, TN
Rd 8 Sept. 11 Mountaineer Beckley, WV


Both Specialized and Yamaha offer eMTB rentals and demo rides to the public at every GNCC round, with BULLS and Intense expected to participate at select events.

To register for the Loretta Lynn eMTB GNCC, as well as all GNCC races, go HERE.

For more information on the GNCC Series, visit the official website at or call (304) 284-0084. Join the conversation and be sure to always hashtag #GNCC.

How to Watch

Racer TV and MAVTV are the official homes for coverage of the Grand National Cross Country (GNCC) events. All 13 rounds, from the season opening Big Buck GNCC in South Carolina to the finale at Ironman Raceway in Indiana, will air in taped-delayed telecasts on MAVTV, while Racer TV provides live streaming coverage of the 2 p.m. ATV and 1 p.m. motorcycle races from each event. Catch all the action at and 


About GNCC Racing

The Grand National Cross Country Series presented by Specialized is the World’s premier off-road racing series for motorcycles, ATV’s and eMTB’s. Founded in 1975, the 13-round championship is produced exclusively by Racer Productions. Cross-country racing is one of the most physically demanding sports in the world. The grueling two and three-hour GNCC races lead as many as 2,400 riders through racetracks ranging in length from eight to 12 miles. With varied terrain, including hills, woods, mud, dirt, rocks, and motocross sections, GNCC events are tests of both survival and speed. The series draws talent from all over the U.S., Central America, South America, Europe, Japan, Australia and New Zealand. Visit

About eMTB Racing

The Specialized Turbo eMTB GNCC National Championship brings off-road racing and pedal-assist or electric bicycles together for an eight-round championship produced by Racer Productions. Much like a typical cross-country racing event, these races feature varied terrain including hills, rocks, roots, and more.  Limited to electric or pedal assist model mountain bikes only, the championship was added to the GNCC Series in 2019. Visit

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. Visit Not a member? Join the AMA today: