PHILADELPHIA — Comoto Holdings, parent company of leading moto enthusiast brands RevZilla and Cycle Gear, today announced it has acquired J&P Cycles, the industry’s largest omni-channel retailer of aftermarket products for the American V-Twin rider. With this acquisition, Comoto Holdings becomes the definitive market leader in yet another robust segment of the powersports aftermarket-products industry.
J&P Cycles will continue to operate as a distinct and differentiated retail brand, under the daily operational leadership of industry icon and long-time J&P Cycles veteran, Zach Parham, who joins the Comoto executive leadership team as president of J&P Cycles.
“We are thrilled to welcome Zach and the talented team from J&P Cycles into the Comoto Family of Brands,” said Ken Murphy, CEO of Comoto Holdings. “J&P’s decades-long legacy of exceptional service and selection are hallmark tenets of each and every Comoto retail brand and will remain a driving force behind our continued high-growth in the years to come.”
“J&P Cycles was built on obsession with customer service and offering the best product selection for riders,” said Zach Parham, president of J&P Cycles. “Comoto shares these same values. Each retail brand in the Comoto Family has complementary strengths and we are excited to leverage those strengths, to take J&P Cycles to the next level.”
With this transaction now finalized, organizational efforts are underway to facilitate a seamless integration of J&P Cycles into the Comoto platform and to ensure ‘ride-season readiness’ for all three retail brands.
“As a platform for many of the industry’s most storied retail brands, our commitment to our customers is to preserve the legacy brand-attributes that matter most to them, while also unlocking the full selection, service, and savings benefits our customers deserve when shopping within the Comoto Family of Brands,” said Murphy.
About Comoto Holdings
Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, and now J&P Cycles, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class ecommerce and retail experiences.