Harley-Davidson Spins Off LiveWire, Launches Electric Motorcycle Brand
Electric Division Now to Stand on its Own May 10, 2021 By Kali Kotoski Harley-Davidson announced that it would be spinning off its electric vehicle operations into a new all-electric focused brand called the LiveWire, named after its halo model that flipped the script on traditional American motorcycles. Harley-Davidson’s electric division that created the LiveWire