The Progressive International Motorcycle Shows announced that beginning in the summer of 2021 it will present Progressive IMS Outdoors to showcase new motorcycles and products.
The shows mark a transition from traditional convention center shows to a new, open outdoor experience that IMS says will “create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry.”
Progressive Insurance has been the motorcycle shows’ title sponsor for 10 years.
“Commencing during the summer of 2021, Progressive IMS Outdoors will stop in a number of cities across the U.S. bringing powersports enthusiasts multiple days of entertainment, learning, and interactive activities,” the IMS says. “In addition to showcasing the latest street bikes, dirt bikes, cruisers, scooters, and ATVs as well as the latest gear and aftermarket accessories, the new outdoor format will feature market adjacent products from micro-mobility to electric bicycles, overland and RV products, and more, thus welcoming potential and qualified riders into the industry.
“Attendees can also expect the remodeled tour to be more interactive than ever with an array of on-road and off-road demo opportunities for all ages and riding abilities, including the continuation of the successful Discover the Ride program,” the IMS says. “The reimagined tour, which has been five years in the making, comes at a perfect time as 2020 has seen off-road product sales soar.”
Dates and locations for Progressive IMS Outdoors will be announced in December. As Progressive IMS Outdoors is an evolution of IMS traditional tour, the shows traditionally held in various cities from November through February won’t take place this year.
For more information, please visit: outdoors.motorcycleshows.com.