2019 Annual Report for the American Motorcyclist Association
A message from the president and CEO
Welcome to the 2019 annual report for the American Motorcyclist Association. The AMA was active on a number of fronts during the year.
The most important area of our work is motorcyclists’ rights and freedoms. Today’s world communicates digitally, and so does the AMA. Because of that, we saw continued growth in our electronic advocacy communications in 2019.
The AMA sent AMA Action Alert subscribers and elected officials a total of 37,552 emails and facilitated more than 4,831 petition signatures in 2019. As a result of our efforts, motorcyclists sent 5,292 comments to regulatory agencies. This work contributed to more motorcyclists engaging in advocacy in 2019, with an additional 3,339 subscribing to AMA Action Alerts, bringing the total to 164,861.
Many of the issues we tackled in 2019 were the same ones we have faced in recent years, including lane splitting, unsafe levels of ethanol in fuel, expanding off-highway vehicle public land access and safety concerns surrounding distracted driving and automated vehicles.
On the racing front, the U.S. World Trophy Team (Steward Baylor, Taylor Robert, Kailub Russell and Ryan Sipes) and the U.S. Women’s World Trophy Team (Tarah Gieger, Brandy Richards and Becca Sheets) won the 94th FIM International Six Days Enduro. A U.S. team won the overall Club Team title. The World Junior Trophy team finished second in its division. It was America’s greatest performance at the ISDE in history.
Back home, there were 2,661 AMA-sanctioned amateur competition events in 2019. National champions were crowned in 25 national championship series or grand championship events.
The AMA Recreational Riding program sanctioned 626 events in 2019, including street events, dual-sport and adventure rides attended by tens of thousands of motorcyclists.
AMA membership slipped slightly in 2019 to 209,058, compared to 212,225 in 2018, following the long-term downward trend that has persisted in new motorcycle sales since the Great Recession of 2008. We experienced growth in some segments of membership, including youth memberships and family memberships, indicating the future of the sport is strong.
The AMA State Chapters Program had 19 State Chapter coordinators in place at the end of 2019. AMA State Chapters for 13 states have Facebook pages, where members check for updates and interact with one another on state issues and riding opportunities. Quarterly newsletters are being emailed to AMA members in each state where we have a coordinator.
Improvements to the association’s business efficiency bore more fruit in fiscal year 2019. The AMA cut costs in some areas while continuing to modernize and invest strongly in others, such as cloud-based services, a new website and a more robust membership management platform. Every day, we look for ways to streamline our programs to better serve AMA members, always with an eye on building a stronger organization to better promote the motorcycle lifestyle and protect the future of motorcycling.
If you have any questions, please don’t hesitate to contact us.
President and CEO
American Motorcyclist Association