POLICY AND PROCEDURES
Organizations collect information from customers when registering through online services, placing an order, subscribing to newsletters and services, making donations or joining, or completing and submitting web forms. Organizations require all their employees and contractors to respect users’ privacy and protect personally identifiable information regardless of the form and system in which it is kept.
Users can access Organization sites and browse all content, except that designated as “members-only,” without disclosing personal information.
When ordering, signing up, or registering, as appropriate, information is requested such as name, email address, mailing address, phone number, birth date, gender, riding preferences, and credit card information. Users should not be encouraged to submit sensitive, personally identifiable information, such as social security numbers, drivers’ license numbers, or medical information through online forms or in user profiles used in conjunction with Organization-provided services.
Generic, internet-user information may also be obtained by, but not limited to, the following methods:
- Internet protocol address of the individual computer (or proxy server) making the request
- Type of internet browser or computer operating system being used
- Date and time of website access
- Web pages visited on Organization sites
- Internet address of the website visited before Organization’s site
To access members-only content, users must first be an AMA member. AMA members must provide their AMA number, ZIP code, and e-mail address to create a username and password, which is then used to access content in the Members Area.
Information collected by Organizations may be used in any of the following ways, during its course of business:
- To personalize the user’s experience
- To help better respond to individual user needs
- To improve Organization’s sites and systems
- To improve customer service
- To process transactions and orders
- To administer a contest, promotion, survey, or other online feature
- To send periodic emails regarding benefits or products of the AMA, such as AMA-sanctioned competition events, Motorcycle Hall of Fame Museum, and AMA-endorsed programs
- To share or sell information with third parties for marketing or other purposes with and without consent
- To comply with any and all laws
- To collect and share information in collaboration with Organization partners and promoters whereby the advancement of the Organization’s mission may provide impact
Use of Personal Information
Organizations have implemented a variety of security measures to maintain the safety of personal information such as but not limited to:
- Usage of secure servers and authentication gateways
- All supplied sensitive/credit card information is transmitted via Secure Socket Layer (SSL), HTTPS encryption, and firewall technology and then encrypted through payment gateway providers only to be accessible by those authorized with special access rights to such systems, and who are required to keep the information confidential. In addition, Organizations maintain a Payment Card Industry Data Security Stands (PCI-DSS) certification.
- After a transaction, private information (credit cards, social security numbers, financials, etc.) are not stored on Organization-owned servers.
- Personal information will be retained for as long as Organizations need it to provide services to users, and/or as long as may be legally required by IRS regulations. Users may request the deletion of personal information from Organization services, with the realization that personal information may be retained, in order to comply with the law, protect rights, resolve disputes, or enforce agreements.
- Information submitted or shared through online services and communications may be transferred to countries other than where a user lives, such as servers located in the United States of America. Organization sites are in the United States, and Organization collects, stores, and processes personal information in the United States. The United States may not offer a level of privacy protection for a user’s personal information as great as is offered in the country in which a user lives.
- Cookies are small files that a site or service provider transfers to a computer’s hard drive through a web browser (if the user allows) that enables the sites or service providers systems to recognize browser activity, capture and share specific information between systems, record votes for online polls, and track membership sales from affiliates.
- Among use cases included in Organization systems, cookies are used to remember and process identity and account status information between systems, keep information secure, and compile aggregate data about site traffic and site interactions so that the user experience continues to improve and keep pace with evolving technologies and user experiences.
It is understood that users have their own ability (client-side) to disable or be notified about cookie utilization and that turning cookie usage off will cause some online services to not function properly or as expected. Doing so, however, will prohibit users from accessing certain features of the sites, including content in the Members-only Area.
Third-Party Advertising and Products
Organizations may include or offer third party products through its website and online communications. These third party sites have separate and independent privacy policies. Therefore, Organizations have no responsibility or liability for the content and activities of these linked sites. Additionally, Organizations seek to protect the integrity of its online services and welcome user experience feedback.
The information collected is anonymous, and Organizations use this information internally to deliver the most effective content to users. Information from the cookies is used to gauge page popularity, analyze traffic patterns on sites, and guide development of other improvements to the sites. Organizations do not require the acceptance of cookies; however, some functionality on the sites, products or service check-out process, and products and services may be disabled if users decline to accept cookies. Users can set the browser to notify the user when a cookie is received, giving the user the chance to decide whether or not to accept it. Users may also change cookie settings through preferences options in products and/or services, where applicable.
Organizations never give away information about users. If users choose to e-mail Organizations and provide personally identifiable information, Organizations will use this information only to respond to the inquiry. Organizations will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law, or a policy or notice contained or associated with a specific AMA product or service.
Organization uses analytics data and the DoubleClick cookie to serve ads based on a user’s prior visits to Organization’s sites. Site visitors may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page, or they may opt out of Google Analytics by visiting the Google Analytics opt-out page. Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions.
Children’s Online Privacy
In the collection of information, Organizations are in compliance with the requirements of the Children’s Online Privacy Protection Act (COPPA), a U.S. law designed to protect the online privacy of children under the age of 13. Organizations realize that children may visit and use Organizations’ websites and services. Therefore, Organizations encourage parents, guardians, and teachers to monitor children’s use of the internet, while using and browsing Organization sites.
Children should always get permission from their parents before sending any personal information about themselves over the internet to Organizations sites. Organizations will obtain parental consent before asking for personal information for children under the age of 13, unless the request for information falls within an exception that would be permitted under COPPA.
Organizations do make personal information collected from children publicly available. Parents may contact the Organization to review, update, or delete any of their children’s personal information that the Organization may have collected by calling (800) AMA-JOIN, e-mailing email@example.com, or writing to 13515 Yarmouth Dr., Pickerington, OH, 43147.
Communication and Opting Out
Users can instruct Organizations if users do not want to receive information and offers from the AMA and its affiliates, other organizations, or both, by calling (800) AMA-JOIN, e-mailing firstname.lastname@example.org, or writing to 13515 Yarmouth Dr., Pickerington, OH, 43147.
Organization do not send unsolicited e-mails. If you have elected to receive one an e-mail newsletter and do not wish to continue receiving it, simply unsubscribe using the instructions provided in the e-mail.
Users can update AMA membership information online (users will need their AMA membership number and ZIP code). Users can also access and update information by calling (800) AMA-JOIN, e-mailing email@example.com, or writing to 13515 Yarmouth Dr., Pickerington, OH, 43147.
FUTURE CHANGES AND DEFINITIONS
Browser. A program that allows a user to find, view, hear, and interact with material on the World Wide Web. Mozilla Firefox, Chrome, Safari, and Microsoft Edge are examples of popular browsers.
IP Address. A unique number that specifically identifies each individual computer or device connected to the Internet. Depending on how the device is connected to the internet, it can either be a fixed set of numbers, or it can change each time it connects to a network or internet service provider.
SSL. Secured Sockets Layer is a protocol that transmits user communications over the internet in an encrypted form. SSL ensures that the information is sent, unchanged, only to the server the user intended to send it to.