The American Motorcyclist Association (AMA) understands how valuable privacy is to our members and site visitors. This Privacy Policy explains how the AMA collects and uses personal information and how you can make your privacy preferences known.

Which sites are covered by this privacy policy?

This privacy policy applies to the following AMA sites:

What personal information do we collect?

Accessing content on AmericanMotorcyclist

You can access our Web site’s homepage and browse all of our content, except that designated as “members-only,” without disclosing personal information.

We collect only non-personal information such as your computer’s IP address, your domain name, your operating system and your browser. This information is used to evaluate how you and other visitors use the AMA Web site and is not used to track your name, e-mail address or other personal data.

AMA Members Area content

To access members-only content, you must first be an AMA member. AMA members must provide their AMA number, ZIP code and e-mail address to create a username and password, which is then used to access content in the Members Area.

Personal information we collect

If you choose to join the AMA online, we will ask for personal information, including your name, address, telephone number, e-mail address, gender, birth date and riding preferences. This information is used for correspondence related to your membership and, if you instruct us to, may be used to contact you regarding certain other benefits or products of the AMA, AMA Pro Racing and the Motorcycle Hall of Fame Museum, and AMA-endorsed programs.

We may also ask for personal information when you participate in other activities on the AMA Web site, including online shopping and our e-mail newsletter, AMA Extra.

Children’s privacy

The AMA realizes that children may visit and use the AMA Web site. Therefore, we encourage parents, guardians and teachers to monitor children’s use of the Internet. Children should always get permission from their parents before sending any personal information about themselves over the Internet, to us or anyone else.

Use of cookies

We use cookies to recognize you and your access privileges for our members-only content, to record votes for our online polls and to track membership sales from our affiliates. We also use cookies to collect anonymous traffic data to evaluate how you and other visitors use the AMA Web site. We do not use cookies to collect personal information.

You can set your browser so that it will not accept cookies. Doing so, however, will prohibit you from accessing certain features of the Web site, including content in the Members Area. You can use your browser’s help feature to learn more about disabling cookies.

Third-party advertising

AMA collects cookies on our Web site to capture information about page visits. This information is anonymous and AMA uses this information only internally – to deliver the most effective content to our visitors. Information from the cookies is used to gauge page popularity, analyze traffic patterns on our site and guide development of other improvements to our site. AMA does not require that you accept cookies, however, some functionality on our Web site, our product or service check-out process, and products and services may be disabled if you decline to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preferences options in our products and/or services, where applicable. AMA never gives away information about our users. If you choose to e-mail us and provide personally identifiable information about yourself, AMA will use this information only to respond to your inquiry. AMA will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific AMA product or service.

AMA uses analytics data and the DoubleClick cookie to serve ads based on a user’s prior visits to our website. Site visitors may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or they may opt out of Google Analytics by visiting the Google Analytics opt-out page.

Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions.

Linked sites

The AMA is not responsible for the content or privacy policies of Web sites to which it may link.

Non-US customer information

The AMA’s Web sites are located in the United States and the AMA collects, stores and processes your personal information in the United States. The United States may not offer a level of privacy protection for your personal information as great as is offered in the country in which you live.

How do we use your personal information?

Our primary purpose in using personal information we collect is to provide service for your AMA membership and provide you with products and services you request, such as gift shop purchases, e-mail newsletters, and access to members-only content on our Web site.

On occasion, if you instruct us to, we may also use your membership information to send you information about special offers, benefits and services provided by the AMA and its affiliates. If you do not wish to receive this information, please let us know by calling us at (800) AMA-JOIN, e-mailing us at or writing to us at 13515 Yarmouth Dr., Pickerington, OH, 43147.

From time to time, if you instruct us to, we make our membership list available to other reputable organizations whose products or services we think you might find interesting. If you do not want us to share your address with other companies or organizations, please let us know by calling us at (800) AMA-JOIN, e-mailing us at or writing to us at 13515 Yarmouth Dr., Pickerington, OH, 43147.

Opting out

You can tell us if you do not want to receive information and offers from the AMA and its affiliates, other organizations or both by calling us at (800) AMA-JOIN, e-mailing us at or writing to us at 13515 Yarmouth Dr., Pickerington, OH, 43147.

E-mail policy

The AMA does not send unsolicited e-mails. If you have elected to receive one of our e-mail newsletters and do not wish to continue receiving it, simply unsubscribe using the instructions provided in the e-mail.

How to access and update your personal information

You can update your AMA membership information online (you will need your AMA membership number and ZIP code). You can also access and update your information by calling us at (800) AMA-JOIN, e-mailing us at or writing to us at 13515 Yarmouth Dr., Pickerington, OH, 43147.

Security of personal and payment information

When we transfer and receive certain types of sensitive information such as financial information, we redirect you to a secure server running SSL encryption technology. We also have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.

How to contact us

We can be reached via e-mail at or by telephone at (614) 856-1900.

Our postal address is:

American Motorcyclist Association
13515 Yarmouth Dr.
Pickerington, OH, 43147

Future changes

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post those changes here.



– A program that allows a user to find, view, hear and interact with material on the World Wide Web. Mozilla Firefox and Microsoft Internet Explorer are examples of popular browsers.


– Small text files that Web sites place in your computer to help your browser remember specific information. The AMA sites use cookies to record whether you have voted in one of our online polls and to verify that you are signed in to our members-only area.

IP Address

– A unique number that specifically identifies each individual computer on the Internet. Depending on how your computer is connected to the Internet, it can either be a fixed set of numbers, or it can change each time you connect to your network or Internet service provider.


– Secured Sockets Layer is a protocol that transmits your communications over the Internet in an encrypted form. SSL ensures that the information is sent, unchanged, only to the server you intended to send it to.