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The American Motorcyclist Association - Motorcycling's Best Audience

Founded in 1924, the American Motorcyclist Association is the largest membership organization representing motorcycling in North America. Our audience is comprised of heavily engaged motorcyclists that invest $49 per year in order to help the AMA preserve and protect the motorcycling lifestyle for current and future generations.

AMA members are truly the backbone of motorcycling. From amateur racers feeding off the camaraderie of competition, to generations of families enjoying a weekend of trail-riding, to long distance riders circumnavigating the 48, to a father teaching his kids to ride, to a retired couple heading to a rally 10 states away, they care about motorcycling.

The AMA is a multi-faceted organization with a myriad of communication channels, enabling us to deliver your product and brand message on a variety of mediums, including American Motorcyclist magazine, websites, e-newsletters, and sponsorship of riding series and events.


 The AMA delivers the largest and most qualified motorcycling audience. American Motorcyclist is published monthly in print and online formats.


 AMA Vintage Motorcycle Days
Legends & Champions Weekend
AMA National Riding Series
AMA Motorcycle Hall of Fame Bike Night
International Competition Sponsorship


Reach an opt-in audience of 23,000+ AMA members with the AMA Extra. Published every two weeks, this content rich newsletter is a great addition to your marketing mix.

For more information on advertising and sponsorship opportunities, contact Steve Gotoski at sgotoski@ama-cycle.org or Forrest Hayashi at fhayashi@ama-cycle.org.