A press release is promotional material generally in the format of a news article distributed by a company, organization or individual to inform the public about an event, product or service. Items identified as “industry press releases” on this website are not written by employees of the American Motorcyclist Association. While AMA communications staff does assess industry press releases for interest to AMA members when deciding what to share on AMA channels, AMA staff has not verified the facts in third-party press releases and does not affirm any claims they make.