The following is an industry press release … PHILADELPHIA — Comoto Holdings, parent company of leading moto enthusiast brands RevZilla and Cycle Gear, today announced it has acquired J&P Cycles, the industry’s largest omni-channel retailer of aftermarket products for the American V-Twin rider. With this acquisition, Comoto Holdings becomes the definitive market leader in yet another robust segment of the powersports aftermarket-products industry. J&P Cycles will continue to operate as a distinct and differentiated retail brand, under the daily operational leadership of industry icon and long-time J&P Cycles veteran, Zach Parham, who joins the Comoto executive leadership team as president of J&P Cycles. “We are thrilled to welcome Zach and the talented team from J&P Cycles into the Comoto Family of Brands,” said Ken Murphy, CEO of Comoto Holdings. “J&P’s decades-long legacy of exceptional service and selection are hallmark tenets of each and every Comoto retail brand and will remain a driving force behind our continued high-growth in the years to come.” “J&P Cycles was built on obsession with customer service and offering the best product selection for riders,” said Zach Parham, president of J&P Cycles. “Comoto shares these same values. Each retail brand in the Comoto Family has complementary

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Tickets To Be Donated Via Veteran Tickets Foundation The following is an industry press release … MORGANTOWN, W.Va. —The ATV Motocross National Championship (ATVMX), an AMA National Championship, recognizes the sacrifices made by our service men and women and is pleased to announce the continuation of their partnership with the Veterans Tickets Foundation. This generous effort will provide military veterans with the opportunity to obtain free admission at eight of the scheduled rounds (excluding Daytona and Ironman Pro only events) of the world’s premier professional and amateur ATV motocross series. ATV Motocross will donate 40 tickets to Vet Tix for each stop on the 2020 schedule, totaling in 320 across eight rounds of the series. These tickets will be made available to both active duty and retired service men and women, and their families, at no cost. Each set of tickets will be made available two weeks prior to each respective round of the season, and can be claimed on a first come, first serve basis through VetTix.org. “The partnership with ATV Motocross has been incredibly rewarding for all the veterans and their families we serve, and we’re grateful to have the chance to continue this initiative for the 2020

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Carmichael course designer for upcoming historic 50th Daytona Supercross The following is an industry press release … DAYTONA BEACH, Fla. – Five-time Daytona Supercross champion Ricky Carmichael will serve as an honorary race official for the 62nd Annual Daytona 500 on Sunday, Feb. 16, the prestigious opening race of the NASCAR Cup Series season. As part of his honorary race official duties, Carmichael will be introduced at the drivers meeting, participate in pre-race ceremonies, ride in one of the parade cars and take part in question-and-answer sessions in fan hospitality areas and the UNOH Fanzone. Carmichael, a Floridian who resides in Tallahassee, retired from Supercross competition in 2007 as the most decorated rider in history with 15 championships and 150 victories. He’s a five-time Daytona Supercross champion, most in event history. Carmichael is an inductee of the Motorsports Hall of Fame of America, which makes its home at Daytona International Speedway, and the AMA Motorcycle Hall of Fame. Following his motorcycle career, Carmichael transitioned to NASCAR and competed in both the NASCAR Xfinity Series and NASCAR Gander RV & Outdoor Truck Series. For the 13th consecutive year, Carmichael is the course designer for the Daytona Supercross, scheduled on Saturday, March

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New ownership and brand expansion launched under fashion industry leader Pepper Foster The following is an industry press release … LOS ANGELES — The rock-n-ride legend Easyriders, named with a nod to the eponymous cultfilm classic, celebrates its 50th Anniversary with an exciting new relaunch under the ownership of brandmaker Pepper Foster, who plans to advance the iconic label in the global market. The debut issue features Norman Reedus on the cover photographed by Brian Bowen Smith, supermodel Erin Wasson and the band Wild Belle. Easyriders was established in 1970 as a platform for motorcycle enthusiasts to immerse in the rugged, on-the-road lifestyle championed by the counterculture movement and legends such as Steve McQueen, Peter Fonda, and Dennis Hopper. Over five decades, the brand has become synonymous with a free-spirited lifestyle. Under new leadership, Easyriders will expand the vision of what it means to be a motorcycle enthusiast in the 21st Century. “I’m so proud and excited to introduce the iconic Easyriders brand to a new generation – and to expand this powerhouse label to partners worldwide through licensing our brand with likeminded partners,” said Pepper Foster, co-founder of the pioneering fashion label, Chip and Pepper. “We see endless opportunities to expand the

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The following is an industry press release … Colorado Springs — The Pikes Peak Hill Climb Museum Hall of Fame, presented by Rebellion Timepieces, will welcome five outstanding individuals for induction as the Class of 2020 on June 25 at the Penrose House Garden Pavilion. Taking spots in the prestigious ranks of competitors, officials, organizers and others who have contributed to the success of the world’s toughest automotive hill climb and America’s second-oldest motorsport event behind the Indianapolis 500 are: Al Unser: Unser competed on the Peak starting in 1960, winning the crown in the Open Wheel Class in 1964 and 1965. He also won the Indy 500 four times during his amazing career in the motorsport world, and he won the national championship in 1970, 1983, and 1985. A life-long ambassador for the Pikes Peak International Hill Climb, Unser currently operates the Unser Racing Museum in Albuquerque, NM.       Carlin Dunne: Perhaps the finest motorcycle racer ever to perform on Pikes Peak, Dunne became the first racer to break the motorcycle ten-minute mark in 2012 with his winning time of 9:52.819 aboard a Ducati Multistrada. The next year, he beat every motorcycle to become King of the

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The following is an industry press release … By June 1, 2020, SW-MOTECH USA LP will start its business activities as the official representation of SW-MOTECH GmbH & Co. KG. in the United States. SW-MOTECH USA will be based on the west coast of the USA while the long term business partner Twisted Throttle LLC. in Rhode Island will continue its distributorship for SW-MOTECH on the east coast. Dealers from all over the USA can continue to place their orders with Twisted Throttle as before. Working directly in the USA, SW-MOTECH will be able to more effectively promote its extensive range of luggage solutions, protection and ergonomic parts for motorcycles to a wider range of customers assuring service, great availability and fast shipping. This increased focus is aimed at driving brand recognition and end-user support in North America. SW-MOTECH offers a variety of adventure, sport-touring, retro and V-Twin related motorcycle accessories. Some of their most popular products include TRAX aluminum panniers, EVO tank bags and KOBRA hand guards. Crashbars, engine guards, skidplates and many other accessories are available for a great number of current motorcycle models. Twisted Throttle is the North American distributor of multiple motorcycle accessory brands, including SW-MOTECH.

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Yamaha eclipses $4 million for land access since program inception The following is an industry press release … MARIETTA, Ga. – Yamaha Motor Corp., USA, announces it is awarding more than $115,000 to nine organizations, bringing Yamaha Outdoor Access Initiative’s (OAI) funding total to $4 million in grants since 2008. Together with public land managers, Yamaha Motorsports dealers, and thousands of outdoor enthusiasts, Yamaha OAI supplies much-needed funding and support to help those working to protect access to public land for outdoor recreation at the local, state, and federal level. To date, the program has funded over 350 projects across the nation and Yamaha continues to seek OAI grant submissions for projects from ATV, Side-by-Side, motorcycle, snowmobile, and outdoor enthusiasts and associations – all of whom share the common need for land access to enjoy their lifestyle. Projects receiving OAI grants often have a strong stewardship component, as well as an inclusive community of users working together, ensuring all types of outdoor recreationists can enter public land sustainably and safely. All nonprofit or tax-exempt outdoor recreation groups and land stewardship organizations can inquire and, if appropriate, apply for funding at YamahaOAI.com. “Consistent effort to protect, improve, and increase access to our public lands is necessary for sustaining outdoor recreation opportunities for all, and Yamaha has more than a decade of experience showing we’re the reliable and

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Return of Milwaukee Museum Week, Monster Jam drivers and more events and displays The following is an industry press release … MILWAUKEE — Cabin fever doesn’t stand a chance in Milwaukee this month as Milwaukee Museum Week (MMW) returns for its second installment, with even more special programming as well as free admission for kids on Monday, Jan. 20th at participating museums – including the H-D Museum. The Harley-Davidson Museum is ready to roll out the orange carpet with fun events and special programming during MMW. Read below and start planning your trip to the H-D Museum campus for even more fun ways to shake those winter blues. EVENTS / PROMOTIONS Monster Jam Drivers Meet & Greet and Ticket Giveaway at the Harley-Davidson Museum® Friday, Jan. 17, noon-1 p.m. Come on down to the Harley-Davidson Museum on Friday, January 17 from noon to 1 p.m. to meet drivers from the Monster Jam Triple Threat series, get autographs and pose for pictures with a Monster Jam driver. And feel good while you’re doing it by donating new winter accessories to Milwaukee Public School’s Mitten Tree Drive. The first 100 folks to show up and donate new or hand-made winter accessories to the

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The following is an industry press release … Ceremony and reception space, in-house catering and event coordination available MILWAUKEE — Engagement season is upon us, and the team at 1903 Events is here to help youtoast to the next chapter of your lives. Recently awarded the “Best of Weddings” award from The Knot for 2020, 1903 Events offers couples complimentary private menu tastings, customizable menus, onsite event coordination and venue spaces that provide the perfect backdrop for your nuptials. Guests who book a 2020 or 2021 wedding with 1903 Weddings at the Harley-Davidson Museum by April 30, 2020 will receive a complimentary sixth hour of hosted bar package. Call 877-436-8738 or click here to contact 1903 Events. The team at 1903 Events has the resources for every wedding because 1903 Events knows you want your special day to be as unique as your love story. Plus, read below to learn about the mouth-watering specials newly installed Executive Chef Wendy Wagner has been cooking up for January at MOTOR Bar & Restaurant. January specials SANDWICH OF THE MONTH Tony Soprano Sandwich – Shaved smoked prime rib, provolone and house-made giardiniera on a toasted hoagie bun with a side of jus ($14.95).

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The following is an industry press release … IRVINE, Calif. — Motorcycle Industry Council members elected two new directors for the organization’s board, and re-elected secretary/treasurer Jim Woodruff for another two-year term. Dealernews Editor Robin Hartfiel, who has served on the MIC Aftermarket Committee since 1992, was elected to take the seat of Eric Anderson, of VROOM Network, whose term expires this month. Rod Lopusnak, general manager of Triumph North America, was elected to take the seat vacated by Mike Peyton, of BMW Motorrad USA. “It is time we all dig deep, together, and truly put motorcycling first,” Lopusnak said. “We need to first challenge every OEM and dealer and, as a group, take this exact step and set this as the foundation moving forward.” Hartfiel said he is honored to be serving on the MIC board. “As an industry, we are at a critical juncture and we owe it to ourselves to be committed and engaged as we can be.” Woodruff echoed those sentiments. “Our entire industry needs to work together to help consumers discover the joys of riding, which means recruiting more companies to become MIC members, expanding rider training programs, focusing our data and research efforts, and continuing

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Two Days Of Flat Track Racing In Conjunction With Round Eight The following is an industry press release … COSTA MESA, Calif. — MotoAmerica has announced that it will host “Flat Track at the Brickyard” as part of the MotoAmerica Superbikes at the Brickyard weekend at Indianapolis Motor Speedway, Aug. 21-23. The two days of racing will mark the first time motorcycle flat track racing has been held at the Speedway. Held in conjunction with round eight of the 2020 MotoAmerica Series, the Steve Nace Racing Promotions flat track will feature amateur and pro-am racing on the Brickyard’s quarter-mile flat track that’s located inside turn three at the Speedway on Friday, August 21. The following day, the AMA All-Stars will take over the oval with a full slate of racing, including a round of the Hooligan National Championship and a special invitational Bultaco Astro Class. The Bultaco Astro Class features many previous national number plate holders and former flat track champions all riding the Bultacos. Additionally, proceeds from the Bultaco Invitational will go to fund the Class of ’79, a charity for injured racers. And the best part? Spectator entry to the Flat Track at the Brickyard is included in

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Harley-Davidson and Tuscany Motor Co. collaborate to forge new GM truck model The following is an industry press release … MILWAUKEE – Harley-Davidson Motor Company (NYSE:HOG) and Tuscany Motor Co. will introduce the first Harley-Davidson edition GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona on January 11, 2020. Only 250 Harley-Davidson branded GMC Sierra trucks will be available through select authorized GMC/Tuscany dealers in North America. “Fans have long hungered for a limited edition GMC truck that celebrates their passion for Harley-Davidson motorcycles,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V8 powered Harley-Davidson edition GMC truck.” The new pickup includes over 65 edition-specific components that make the 2020 model truck distinctly Harley-Davidson. The styling was inspired by the famous Harley-Davidson Fat Boy model. “Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson, Inc. “We’re proud of the new Harley-Davidson

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The following is an industry press release … SANTA MONICA, Calif.  — The Progressive International Motorcycle Shows, an industry leader on connecting powersports brands with highly qualified enthusiasts and buyers, today announced the third round of winners of the 2019/2020 Ultimate Builder Custom Bike Show (UBCBS) sponsored by J&P Cycles, which took place at IMS Dallas over the past weekend. The winners will move on to compete in the championship round in Chicago, Illinois. Celebrating its tenth consecutive year shining a spotlight on the most beautiful, one-of-a-kind custom motorcycles across the nation, UBCBS is the largest and one of the most sought-after touring custom bike competitions in the nation. The elite-level custom motorcycle builder competition features more than 300 motorcycles across the eight-city IMS tour, awarding more than $70,000 in cash and prizes. This year’s categories include Custom Classic, Custom Street, Freestyle and People’s Choice. Judged by a panel of industry experts, winners in each city along the IMS tour will be invited to compete in the championship round taking place February 9, 2020 in Chicago for a chance to be crowned “King of the Builders.” To learn more, please visit: motorcycleshows.com/UBCBS. “Custom building is one of the most creative outlets our

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Applications being accepted for 1986 and older racing bikes The following is an industry press release … COSTA MESA, Calif. – MotoAmerica is looking for racers and/or owners of vintage motorcycles to participate in its new Heritage Cup events at Road America, WeatherTech Raceway Laguna Seca and Indianapolis Motor Speedway during the 2020 MotoAmerica Series. Owners/racers of 1986 and older Superbikes, as well as other racing motorcycles, two-stroke or four-stroke, GP or Production, can apply to participate by sending a rider resume, photos and the motorcycle’s historical data to registration@motoamerica.com. Priority will be given to those motorcycles with a racing pedigree. Anticipated classes will be Vintage Superbike alongside an Open Exhibition category. The Road America event will be held in conjunction with round four of the 2020 MotoAmerica Series in Elkhart Lake, Wisconsin, May 29-31; the WeatherTech Laguna Seca Heritage Cup will be run with round six of the series in Monterey, California, July 10-12; and the Indianapolis Motor Speedway event will take place August 21-23 in Indianapolis, Indiana, as part of the eighth round of the series. “We’re looking forward to bringing some of our road racing history to three of our events this year,” said MotoAmerica’s Chuck Aksland.

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The following is an industry press release … SHOEI Safety Helmet Corp. is pleased to announce the release of the highly-anticipated CNS-2 Transitions light intelligent shield. Specially designed for the SHOEI Hornet X2 dual-sport/adventure touring helmet model, the CNS-2 Transitions light intelligent shield expands the range of photochromic shield offerings available for SHOEI helmet models. Motorcyclists have been enjoying the benefits of the CWR-1 Transitions shields on their X-Fourteen, RF-1200, and RF-SR road helmets since 2013, and the all-new CNS-2 Transitions shield now allows the advanced photochromic technology to be enjoyed by adventure riders, as well. Whether dominating the racetrack or out for a pleasure ride, motorcyclists know the importance of clear, crisp vision. Traditionally, riders deal with changing light conditions by carrying two shields (one clear, one tinted) with them at all times. Transitions light intelligent shields not only eliminate the need to carry multiple shields, they actually enhance vision by seamlessly adapting to the optimal tint in all conditions (and clear at night). The perfect match for a variety of riding terrain and light conditions, the Hornet X2’s all-road versatility can now be further enhanced with the all-new CNS-2 Transitions shield. The technology is activated by UV light and blocks 100% of UV rays, protecting the riders’ eyes and providing a more comfortable

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Motorcycle symbolizes author Robert Pirsig’s impact on America’s relationship with technology The following is an industry press release … WASHINGTON, D.C. — The Smithsonian’s National Museum of American History will be the new home of American author Robert M. Pirsig’s 1966 Honda Super Hawk motorcycle featured in his book, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values. Pirsig’s book, originally published by William Morrow in 1974, has sold more than 5 million copies and has been translated into 27 languages. The inspiration for Zen stemmed from a month-long road trip Pirsig (1928–2017) took with his 11-year-old son Chris in 1968. As they rode along the 5,700 miles from the Twin Cities of Minnesota to San Francisco and back, Pirsig became better acquainted with his son and himself. The book kick-started an international cultural movement to rethink how people interact with technology and find balance in life. Stored for decades in the family’s New England garage and recently mechanically restored, the motorcycle is a gift from Pirsig’s widow, Wendy K. Pirsig. In addition to the motorcycle, the gift includes Pirsig’s leather jacket, maps, shop manual and other gear from the 1968 ride, together with a manuscript copy and

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The following is an industry press release … Riverside, California — Malcolm Smith Adventures announces the dates of its annual No Wimps in Baja off-road motorcycle ride. The event will begin in San Quintin, Mexico on January 26th, 2019 and will feature over 650 miles of epic singletrack with 5 days of riding. Unlike most Baja rides, the No Wimps ride is focused on experienced riders looking to challenge themselves with tough singletrack and cross-country riding. “I’ve been going to Baja since I was very young,” says trail boss and son of Malcolm Smith, Alexander Smith. “And the No Wimps ride is really showcasing the best of what Baja has to offer: tough and technical riding in off-the-beaten track locations with incredible scenery. It promises to be a memory maker.” While the event will be fully supported, No Wimps is a GPS-guided event where participants can ride at their own pace and enjoy the mountains and beaches of Baja in smaller groups. Chase vehicles and riders will provide support between destinations, and all accommodations and fuel at remote gas stops will be provided. “As the name suggests, this isn’t a ride for everyone,” continues Smith. “There will be gnarly trails

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Exciting evenings filled with new 2020 models and World of Ducati experiences The following is an industry press release … Mountain View, Calif. — Ducati today announced their coast to coast “Ready 4 Red” tour. Covering 29 U.S. cities, the “Ready 4 Red” tour is a series of entertaining evening experiences that invite local communities to come together and discover the new 2020 Ducati lineup and learn about the active and welcoming World of Ducati. The “Ready 4 Red” tour will present an inclusive and inviting atmosphere for seasoned motorcyclists, non-riders and new riders alike, showcasing Ducati’s new 2020 lineup, including the highly anticipated Ducati Streetfighter V4 alongside the Panigale V2, Panigale V4, Multistrada 1260 Grand Tour, Diavel 1260 S, Hypermotard SP and the new Scrambler Icon Dark. Ducati’s new e-bike, the MIG-RR e-mountain bike, will also make its North America public debut in preparation of its U.S. availability in 2020. In addition to the two-wheeled entertainment, guests will have the opportunity to see the latest apparel collections and “Ducati SuMisura” at select locations — a bespoke fitting service which allow users to customize their own leather suit in terms of graphics options and manufacturing to suit the rider’s specific

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Destination Yamaha USA Now Offers Supercross VIP Travel Packages The following is an industry press release … MARIETTA, Ga. — Yamaha Motor Corporation USA has announced a partnership with Ohio-based travel experts, Motosports Travel, to offer VIP packages for select Monster Energy Supercross races as part of the Destination Yamaha program initiative. Beginning with the 2020 season opener held in Anaheim, California on Jan. 4, Yamaha Fan Experience packages offer purchase options that include hotel accommodations, transportation for airport and hotel transfers, prime stadium seating locations, and a unique Yamaha VIP team experience. “Destination Yamaha continues to grow through our many rental operations across the country, and for 2020 we are expanding the Yamaha experience through these unique Supercross VIP packages,” said Steve Nessl, Yamaha’s Motorsports Marketing Manager. “Motosports Travel is the ideal partner to make attending a Supercross event a truly memorable, turn-key experience.” Yamaha Fan Experience packages can be purchased through Motosports Travel for the following 2020 Supercross events: Anaheim I – Jan. 4, 2020 Anaheim II – Jan. 18, 2020 San Diego – Feb. 8, 2020 Atlanta – Feb. 29, 2020 Daytona – March 7, 2020 Denver – April 4, 2020 Salt Lake City – May 5,

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Royal Enfield Donates More Than $100,000 in Motorcycles, Parts to Youth Program The following is an industry press release … MILWAUKEE — Royal Enfield and BUILD Moto Mentor Program are joining forces in a unique partnership designed to use motorcycles to build positive futures for high school students. The BUILD program is a non-profit educational organization that pairs teams of high school students with bike-building mentors for the opportunity to learn trade and technical skills. Through a new multi-year partnership, Royal Enfield will donate 16 Classic 500 motorcycles to the program along with parts, support and technical training mentors. The organization hopes the partnership will allow BUILD to grow the number of high schools in Wisconsin able to participate in the program. Now in its tenth year, BUILD provides students with opportunities to learn trade skills including design, welding, fabrication, mechanical repair and machining as they relate to the motorcycle industry. In addition to acquiring technical skills, teams also participate in marketing and fundraising efforts promoting the program and host local events showcasing their work, growing their exposure to professional and life skills. “The partnership with Royal Enfield opens up many opportunities for us, not only in the ability to

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