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This weekend marks the 71st running of the FIM Motocross of Nations, this year taking place at the storied Assen TT Circuit in The Netherlands. The AMA U.S. Team of Justin Cooper (MX2), Zach Osborne (MXOpen) and Jason Anderson (MXGP) are hoping this year to gain back some of the dominance that the American team has enjoyed in the not-so-distant past.

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To attract new riders and encourage motorcyclists to ride more, the motorcycle industry must tap into people’s positive emotions, while offering easy and practical ways to enter stay a part of the two-wheeled community. The industry must “grow the pie” by using the freedom, exhilaration, fun and euphoria people derive from riding to attract the “almost riders” and “adjacent” participants, such as mountain biker riders. At the same time, economic, political and social barriers to riding must be removed.

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AIMExpo presented by Nationwide returned to the Greater Columbus Convention Center on Thursday for a four-day run, bringing together retailers, manufacturers and powersports dealers to showcase new products.

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Motorcycling, ATV riding, and side-by-side driving are among the country’s five largest traditional or conventional outdoor recreation activities, when ranked by economic output, according to data released last week by the U.S. Bureau of Economic Analysis.

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