30-year industry veteran to lead the organization’s business-development efforts
PICKERINGTON, Ohio (June 29, 2022) — The American Motorcyclist Association (AMA) has tapped longtime industry veteran Michael Kula as its Manager of Business Development. Kula, whose career spans three decades in the motorcycle industry in sales, advertising and public relations, has spent the last seven-and-a-half years as Sales Director for EPG Media/Rider Magazine.
Before that he spent time with Bonnier Corporation and VerticalScope in various sales roles. Kula spent nearly 13 years with Marshall Advertising working on the Yamaha Motorcycle account, and also worked with PR firm Paine & Associates on the Suzuki Motorcycles account. Kula will focus his efforts primarily on partnership and marketing initiatives.
“There’s a lot of exciting stuff happening at the AMA,” Kula said. “The magazine has been revitalized and is now the largest-circulation motorcycle publication in North America; there’s a brand-new website in the offing; the organization’s social media efforts are buzzing; and the AMA’s events, led by AMA Vintage Motorcycle Days in July, are impressive, so I’m very excited to be joining the team.”
Kula will report to AMA Communications and Editorial Director Mitch Boehm and will continue to be based in Southern California.
“We’re very happy to have Michael Kula join the AMA team,” said Boehm. “He’s an industry pro and a guy with the high level of sales and marketing expertise we need to help promote our event and media assets — which are world-class — and strengthen membership. We’ve got a lot of exciting new things percolating at the AMA, and Michael will be a key factor in helping us get where we’re headed as the AMA approaches its 100th Anniversary in 2024.”
Mr. Kula can be reached at email@example.com.