Distracted driving is deadly driving
May 01, 2014
PICKERINGTON, Ohio -- The
perils of distracted driving take a front seat during May, which is designated
as national Motorcycle Awareness Month.
The initiative, supported by the National Highway Traffic Safety
Administration, encourages drivers to watch for motorcycles and understand that
motorcycle riders enjoy the same rights and privileges as operators of other
The slogans are everywhere, on billboards and bumper stickers, badges and
T-shirts: "Watch out for motorcycles." "Look twice, save a
life." "Share the road."
But not all motorists heed the warnings. And, with the warmer temperatures
spilling across most of the country in May, the roads are filling with riders.
Increased vigilance is paramount.
"Too many drivers become cocooned in their own world and fail to notice a
motorcyclist in the lane beside them or in oncoming traffic as they are making
a turn," said Rob Dingman, AMA president and CEO. "Motorcycle
Awareness Month is an campaign to remind other motorists to look around, check
your mirrors and intersections, then check again before beginning a lane change
Distracted and inattentive driving is increasing the danger for all motorists,
but especially for motorcyclists, who are not protected by a car's metal
structure and airbags.
Drivers can avoid crashes with motorcyclists by taking extra care and looking
twice to spot motorcycles in traffic -- especially at intersections --
respecting the motorcyclists' space on the road and by not following too
The AMA also strongly encourages motorcyclists to take training, wear
appropriate safety gear and practice safe riding techniques.
The AMA has long advocated that local and state governments maintain or
increase funding for motorcycle rider education and motorist awareness programs
-- two highly effective strategies to reduce the likelihood of motorcycle
Video and audio messages can be downloaded at www.americanmotorcyclist.com/Rights/Resources/PublicServiceAnnouncements.aspx.
AMA position statements on distracted and inattentive vehicle operation and
rider education, as well as other subjects, can be found here: www.americanmotorcyclist.com/rights/positionstatements.