Skip Navigation LinksMedia Kit / Sponsorship / AMA Riding Series

AMA Riding Series

The AMA promotes and works alongside event promoters to bring the most established list of motorcycling events to the enthusiast community. We reach riders who are into Street, Dirt, Cruising, Long Distance Touring, and every other type of motorcycling activity under the sun. Your company can elevate brand recognition and product familiarity by partnering with the AMA to reach the ultimate end users at our sanctioned events

Whether your company builds motorcycles, Aftermarket Products, provides Insurance or specializes in travel, the team at the AMA can create a sponsorship package tailored to your specific needs, and at virtually any budget level. Please contact us with your vision, and let us create something that delivers your brand and products to enthusiastic motorcycle enthusiasts.

AMA/Yamaha Adventure Ride Series

Adventure riding is one of the fastest growing classes of motorcycling for good reason.

Adventure bikes, such as the Yamaha Super Ténéré, are some of the most versatile and capable motorcycles you can buy. They are comfortable enough to conquer hundreds of miles of interstate without a whimper, and they are rugged enough to climb the highest mountain passes. The AMA Yamaha Super Ténéré National Adventure Riding Series offers the best routes, roads and two-track trail for showcasing the abilities of adventure bikes like these.

Not only do these two-day events include ample, challenging rides that are well marked and thoughtfully designed by local clubs, but they are built around a full weekend of activities that typically includes bon fires, camping, food and prizes.

AMA/Husqvarna Dual Sport Series

If you just ride your bike on the street, you’re missing out! The AMA Husqvarna National Dual Sport Trail Riding Series presented by Seat Concepts includes some of the most amazing singletrack trail in the country, all tied together by incredible backroads through America’s countryside. Designed to provide the perfect off-road riding experience, these two-day events include ample, challenging routes that are well marked and well-designed.

This series is intended for serious off-road-oriented dual-sport motorcycles, such as street-legal Husqvarna dual-sport machines, or those made by other manufacturers, with all riders welcome. For larger dual-sport bikes, such as the Super Tenere from Yamaha, consider events in the AMA National Adventure Riding Series.

Long Rider Program

The AMA LongRider program is back and better than ever. AMA members are invited to “start the clock” on their AMA LongRider recognition right away by registering as an AMA LongRider and receiving awards for their riding achievements.

Lifetime Mileage awards for 25,000, 50,000, 100,000, 250,000, 500,000, 750,000 and 1 million miles are available. Riders who log 100,000 miles or more will also receive special recognition on the AMA LongRider high-mileage recognition page. Serious riders who achieve 1 million miles will earn a special AMA LongRider plaque. (Additional patches and decals are available for order, exclusively by registered AMA LongRiders.)

Getting involved with the LongRider program ensures your brand is in front of the most dedicated motorcyclists in the country. Exclusively from the AMA.

Street Events and Series

It’s a big country out there, and there’s no better way to see it than from the seat of a motorcycle.

For the best rallies, rides and tours to take in this year, riders look no further than the events in the AMA Premier Touring Series.

These are the gatherings that stand out, from the country’s most iconic large rallies to events with local riders in smaller events. More activities are always being added, and riders can always find a complete and up-to-date list of all AMA-sanctioned events in our online events database. They can also find great rides in the “Go Ride” section of their  monthly American Motorcyclist magazine.

Smaller and often more rewarding than some larger gatherings, district rallies and tours are great places to meet other riders from your area.

Types of rides include:
National Rallies
National Touring Rallies
Signature Events
National EXTREME Grand Tours
National Conventions
Gypsy Tours
AMA National Grand Tours
AMA Flash Tours on Facebook