Who We Are
Gaining momentum in 2012
New magazine targets hardcore racers—not just fans—who are the core buyers in the racing world.
AMA Racer is published four times a year throughout the racing season as a separate publication that is distributed within the pages of American Motorcyclist. We deliver features and news that laser in on the racing lifestyle, and include news about competitive events sanctioned by AMA Racing. While AMA Racer offers a unique technical perspective as the official publication of the sanctioning body, it also features the racers, promoters, events, equipment and locales that make motorcycle racing cool.
WHY WE’RE DIFFERENT
AMA Racer is the only magazine in the industry targeted and delivered specifically to licensed racers—motocrossers, roadracers, dirttrackers, hillclimbers and more. Its readers race at least once a year, with most of them racing much more than that.
WHAT THAT MEANS TO YOU
Your advertising message goes straight to the people who race, and their families. They’re not only key influencers in the racing community, but they’re also active consumers who spend thousands of dollars every year on bikes, tires, gear, maintenance, travel and more. You’re not paying to reach wannabes or fans who never buy the products. With a smaller, more qualified audience of racers: You’re not paying to reach people who aren’t your audience, making your ad spend more targeted—and more effective.
Our readers compete on everything from asphalt to dirt to the Bonneville Salt Flats and ride machines as small as 50cc minibikes to as large as 3,000cc land-speed racers. One thing they have in common, however, is they are some of the most dedicated motorcyclists on the planet, typically spending thousands of dollars a year in pursuit of their passion.
Mirroring AMA licensed riders’ participation in AMA Racing events, our editorial scope has a slant toward off road racing. This delivers the most relevant content to our readers, ensuring they seek out each issue for information about their chosen type of racing.
- 81% motocross
- 17% off-road & woods racers
- 2% other types of competition
AMA Racer is distributed to the planet’s most hardcore, most active racers. The publication is bound into American Motorcyclist magazine 4 times a year, offering even more engagement for that key racer demographic.
Delivered to 45,000+ AMA Members with active Racing Licenses, AMA Racer is a unique publication that has a direct connection to the racing community. We bring you an audience that no other publication can reach: Motorcyclists who are dedicated to competition and licensed to participate in organized events.